This move took stones. Serious stones.
HEXED #1 hit stores today. Saw a copy over at Kings so I'm stoked that it made it here. For those wondering as to my thoughts on the book itself: I liked it.
Here's the ballsy part: BOOM! released the comic online today free for anyone. Not a preview. Not a teaser. The whole damn book! On top of that BOOM! also did what they are calling the "5 for 500" promotion. They sent 5 copies of the book to the top 500 comic retailers in the country for free, and completely returnable. That's 2,500 copies that BOOM! won't make a dime on. All the money goes to the retailers.
That's just insane. Nobody does this. Which means we were past due for somebody to pull up their big boy pants and throw down the gauntlet for the "big" companies to try to match.
Very nice indeed.
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